Nowadays, having a strong social media presence is crucial for any company or business wanting to engage with their customers and create a strong brand. Social sites are no longer limited to just Twitter and Facebook and knowing where to find your audience and potential customers is imperative if a company wants to convert traffic to monetized results.
Here are 3 tips to help grow your social media presence.
Know your audience.
Some social media platforms attract different demographics, so knowing which ones have a better fit with your brand will prevent you from spinning your wheels and throwing darts in the dark and hoping they stick. This doesn’t mean that you shouldn’t consider all social networks because maximizing your exposure will spread the message about your brand. However, knowing your key customer and target audience will make your efforts laser focused and produce better results.
Your content is important.
Although some say that any publicity is good publicity, the same cannot be said about content. Whatever you post needs to be relevant to your brand. For example, if you are running a business beauty product reviews and recommendations, you should not post articles that may offend your audience or have little to no relevancy to the topic you are discussing, such as automobile reviews, pet products, etc. Stay away from controversial or potentially offensive posts. The old rule of thumb still applies: you don’t discuss politics, sex, or religion…unless your brand is about politics, sex, or religion. Also, giving your site visitors good content makes for a positive experience and will keep your clients engaged with your website. After all, people are searching the internet looking for a specific answer to a problem. And they’ve found you. If your website can answer the questions the visitor has, or a problem can be solved by the information on your site, then that’s a positive experience and is likely to keep your traffic flowing.
Format your content so that it is appropriate to the social platform.
If you are posting to Instagram, then upload pictures. If you are posting to Twitter, short and sweet posts (under 140 characters) are appropriate. This way you can optimize the way that your posts are received by your target audience.
Using social media to promote your website is a no-brainer in today’s social-media-driven society. According to Pew Research Center, over 60% of Americans use some sort of social network. It’s a cost-effective way to feature your content, promote special offers, and grow your customer base.
AT Dream Swan Media, we are ready to help you set up your social networks and make sure your digital presence is strong in the digital space.